The New Fatherhood

The New Fatherhood

Stark Raving Dad

On losing your sense of self after parenthood, and the surprising places where belonging returns.

Kevin Maguire's avatar
Kevin Maguire
Nov 07, 2025
∙ Paid
Still from the John Lewis 2025 Christmas advert. Watch on YouTube.

This week, rumours swirl of dads across the world running to office bathrooms to get “something out of my eyes” as the new John Lewis advert sits behind them in an open tab. The UK retailer has a habit of going for the emotional jugular, with 2022’s skateboarding spot putting dad front an…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Kevin Maguire · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture