Life is long, if you know how to use it

On purpose, passion, and the trade-offs we make.

"When considering a new project or opportunity, one of the first questions to ask is “How do I want to spend my days?” Many opportunities seem exciting but actually give you less of the life you want."
—James Clear

I've been banging on about it for weeks: the importance of saying No. So why was it so hard to follow my own advice?

A few weeks ago I was asked to become a co-founder. A startup working on a big, bold idea. Something with the potential to help a lot of people, and the planet. Startups are obsessed with "making a dent in the universe", the Jobs-ism first reported in a 1985 issue of Playboy. But us humans? We've made too many dents already.

This idea had the potential to fix some of those dents. So I said yes.

But I hadn’t considered the crater it would leave in the world I’d created.