![Illustration by Tony Johnson Illustration by Tony Johnson](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F455eb37f-1bec-4f60-9bbe-133693b76d19_2000x1298.jpeg)
About this 100 subscribers thing. I thought it’d be a good target for the month. And we’re not gonna hit it—we’re at 62 with 24 hours to go. Which is still very respectable. And I know it seems like an arbitrary stupid goal. Like so many do. But there’s something more to it.
This month I’ve been reflecting on why I started Th…